Renowned interior designer Gauri Khan has launched her much-awaited Experience Centre, setting a new benchmark for personalised luxury design. The exclusive, appointment-only space seamlessly blends sophistication, emotional depth, and storytelling, offering an immersive journey into Gauri’s distinctive design world.
✨ A Home-Like Experience, Not a Showroom
Unlike conventional retail showrooms, Gauri Khan’s Experience Centre has been curated to feel like stepping into a warm, lived-in home. She shared:
“I wanted this space to feel like you’re stepping into my daydream – it’s personal, it’s emotional, and it’s rooted in how people actually live.”
Key highlights include:
- Neutral, layered colour palettes balanced with bold sculptural accents
- Lifestyle zones that replicate real home layouts – living rooms, lounges, study corners, and entertainment areas
- Fully customisable furniture pieces, allowing clients to modify fabrics, finishes, sizes, and silhouettes to reflect their individual tastes
🖼 Art, Lighting, and Collaborations
The Experience Centre showcases curated artworks in partnership with premium contemporary galleries, blending fine art seamlessly into interior spaces. Lighting is another defining feature, with:
- Layered lighting schemes creating warmth, dimension, and intimate ambience
- A capsule lighting collection designed in collaboration with luxury lighting brands, enhancing the space’s sculptural minimalism
💬 Gauri Khan on Her Vision
As someone deeply rooted in both Delhi and Mumbai’s cultural influences, Gauri described this project as her most personal venture, explaining:
“This space captures luxury that is personal, emotional, and individual. It’s about how design makes people feel every day.”
📊 Emotional Design Triggers & Impact
| Element | Design Intention | Emotional Response |
|---|---|---|
| Neutral tones with sculptural accents | Create timeless, elegant spaces with character | Calm sophistication with subtle boldness |
| Customisable furniture | Enable client expression and individuality | Sense of ownership and personal pride |
| Layered lighting | Build warmth, mood, and visual depth | Comfort and immersive ambience |
| Art integration | Infuse personality and culture into interiors | Daily inspiration and meaningful connection |
| Appointment-based consultations | Offer undivided personal attention | Exclusive, connected design journey |
🛋 What Sets the Experience Centre Apart
- Appointment-only format ensuring privacy and personalised attention
- Home-like spatial storytelling rather than static showroom displays
- Fully bespoke furniture and decor with limitless customisation
- Seamless art integration within design narratives
- Lighting as a core design element, enhancing mood and spatial drama
🎨 Design Philosophy: Emotional Storytelling
Gauri Khan’s design philosophy is rooted in emotional storytelling, where each space narrates a personal journey through layered textures, thoughtful art, sculptural forms, and curated lighting. This Experience Centre demonstrates her intent to make design intimate, functional, and transformative, not just aesthetic.
🏆 Brand Milestones and Growth Vision
| Milestone | Details |
|---|---|
| Over a decade in interior design | From early glossy aesthetics to nuanced textural depth |
| Expansion of design empire | Introducing immersive experience centres beyond her flagship studio |
| Partnerships | Curated artworks and lighting collaborations enhancing brand value |
| Vision | Building a lifestyle brand rooted in emotional luxury |
🤝 Client & Market Reception
The Experience Centre has generated enthusiastic responses for:
- Its warm, layered design approach
- Creating a private, luxury boutique feel rather than a retail showroom
- Offering co-creation opportunities, allowing clients to participate in crafting their dream spaces
🌟 Conclusion
The newly launched Experience Centre is more than a showcase of Gauri Khan’s design expertise. It represents a shift towards emotionally driven, immersive luxury design, blending personal stories with timeless aesthetics. As affluent clients increasingly seek meaningful, bespoke experiences over transactional purchases, this centre positions Gauri Khan at the forefront of India’s evolving design landscape.
It not only elevates her brand but also sets a new industry benchmark by redefining how design can shape emotions, connections, and everyday living.
