The latest season of Shark Tank India has been a hotbed of innovation, with entrepreneurs from across the country presenting their groundbreaking products to a panel of esteemed investors, known as the “sharks.” The show has captivated audiences with its thrilling pitches, inspiring stories, and high-stakes investment deals.
In a recent episode, entrepreneurs Sreeram Reddy Vanga, Dr. Lalitha Palle, and Kartikeya Kabra introduced their health brand, Moderate, to the sharks. Backed by Bollywood actress Huma Qureshi and based in Hyderabad, Moderate offers a unique product called Calorie Crusher Tablets. These tablets aim to reduce calorie and carbohydrate absorption from meals, making them ideal for food enthusiasts who still want to maintain their fitness goals. The founders sought an investment of Rs 50 lakh in exchange for 1.25 percent equity.
The pitch elicited mixed reactions from the sharks. Peyush Bansal of Lenskart opted out, encouraging the founders to engage with Anupam Mittal of Shaadi.com, who has a keen interest in fitness-related products. Vineeta Singh of SUGAR Cosmetics also decided to step back, preferring to wait and observe. As the founders elaborated on their product, a discussion about its effectiveness ensued.
Anupam Mittal found the concept somewhat complex, while Kunal Bahl of Snapdeal raised concerns about the scrutiny the product might face post-episode. Vineeta Singh chose not to invest due to potential side effects. However, Aman Gupta of boAt Lifestyle appreciated the science behind the product and expressed his trust in Dr. Lalitha Palle, making an initial offer of Rs 50 lakh for 2.5 percent equity.
Kunal Bahl, despite being unimpressed with the product’s packaging, liked the brand name and made a more substantial offer of Rs 1 crore for 5 percent equity. The founders negotiated for 3.3 percent equity and requested both Aman and Kunal to invest together. After deliberation, Kunal and Aman agreed to invest as a team, but they insisted on maintaining their original 5 percent equity demand. Ultimately, the founders accepted the Rs 1 crore investment for 5 percent equity.
This season of Shark Tank India features a dynamic panel of sharks, including Vineeta Singh (SUGAR Cosmetics), Anupam Mittal (Shaadi.com), Namita Thapar (Emcure Pharmaceuticals), Aman Gupta (boAt Lifestyle), Kunal Bahl (Snapdeal), Ritesh Agarwal (OYO), Peyush Bansal (Lenskart), and Viraj Bahl (Veeba). Their investments continue to drive innovation, offering entrepreneurs the opportunity to elevate their businesses to new heights.
As Shark Tank India progresses, it remains a must-watch for business enthusiasts and aspiring entrepreneurs, with more exciting pitches and captivating negotiations on the horizon.
