From Kumbh Mela to Labubu: India’s Unpredictable YouTube Landscape in 2025
The Shift in Digital Consumption In 2025, India’s digital landscape underwent a seismic shift as YouTube audiences bypassed traditional mainstream media in favor of a eclectic mix of cultural phenomena, ranging from the spiritual resonance of the Kumbh Mela to the sudden, global obsession with the Labubu character. The platform served as a mirror for…