Pralhad Joshi targets ‘dark patterns’ in e-commerce, vows crackdown on hidden fees and deceptive practices

Union Consumer Affairs Minister Pralhad Joshi has announced a sweeping crackdown on deceptive digital practices—commonly known as “dark patterns”—used by e-commerce platforms to mislead consumers and extract hidden fees. Speaking at a press briefing in New Delhi on October 3, 2025, Joshi said the government will take “firm and immediate action” against platforms that violate…

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