E-commerce giant Flipkart has announced the creation of over 2.2 lakh seasonal jobs across India in preparation for its flagship festive sale event, The Big Billion Days 2025. The move comes as part of the company’s aggressive scale-up strategy to meet surging consumer demand during the festive season, while also reinforcing its commitment to inclusive hiring and regional employment generation.
The seasonal hiring drive spans supply chain, logistics, and last-mile delivery roles, with a special focus on Tier 2 and Tier 3 cities. Flipkart will also expand its logistics footprint by launching 650 new festive-only delivery hubs across 28 states, ensuring faster and more efficient order fulfillment.
🧭 Timeline of Flipkart’s Festive Hiring Strategy
| Date | Milestone Event | Strategic Focus |
|---|---|---|
| August 2025 | Announcement of 2.2 lakh seasonal jobs | Workforce expansion |
| August 2025 | Launch of 650 festive-only delivery hubs | Logistics scale-up |
| September 2025 | Start of The Big Billion Days sale | Peak demand period |
| December 2025 | End of festive cycle | Evaluation of seasonal workforce impact |
The hiring spree includes roles such as pickers, packers, sorters, and delivery executives. According to Flipkart, 15% of the new hires are first-time workforce entrants, reflecting the company’s efforts to onboard fresh talent and support employment generation at the grassroots level.
📊 Breakdown of Seasonal Hiring by Role and Region
| Role Category | Approximate Share of New Jobs | Key Locations |
|---|---|---|
| Supply Chain | 35% | Bengaluru, Hyderabad, Chennai |
| Logistics Operations | 30% | Siliguri, Kundli, Jakhar |
| Last-Mile Delivery | 25% | Tier 2 and Tier 3 cities nationwide |
| Support & Training | 10% | SCOA centers and partner NGOs |
Flipkart’s Supply Chain Operations Academy (SCOA) has played a pivotal role in training thousands of candidates for these roles. The company plans to upskill 10,000 additional associates by the end of 2025, with a mix of classroom and digital modules.
🔍 Inclusive Hiring: Women, PwDs, and LGBTQIA+ Representation
One of the standout features of Flipkart’s festive hiring strategy is its emphasis on inclusive employment. The company has reported a 10% increase in women’s hiring compared to last year, alongside targeted onboarding of persons with disabilities (PwDs) and LGBTQIA+ individuals.
| Inclusion Category | Hiring Growth (YoY) | Key Initiatives |
|---|---|---|
| Women | +10% | Safe workspaces, flexible shifts |
| PwDs | +8% | Partnered training programs |
| LGBTQIA+ | +6% | Sensitization workshops, inclusive policies |
Seema Nair, Chief Human Resources Officer at Flipkart, stated:
“The Big Billion Days is a celebration of scale, speed, and shared progress. This year, we’ve strengthened our capabilities with a focus on building an inclusive workforce and creating lasting value for the communities that power our network.”
🧠 Tech and Infrastructure Expansion Across 28 States
To support the seasonal surge, Flipkart is also investing heavily in tech infrastructure and automation. The company has deployed advanced warehouse management systems, AI-powered route optimization tools, and real-time tracking solutions to streamline operations.
| Infrastructure Element | Expansion Details | Impact on Festive Operations |
|---|---|---|
| Delivery Hubs | +650 new hubs in Tier 2/3 cities | Faster last-mile delivery |
| Fulfillment Centers | Upgraded with automation tools | Improved order processing speed |
| Tech Deployments | AI, ML, and predictive analytics | Enhanced demand forecasting |
| Partner Ecosystem | NGOs, training institutes, local vendors | Community-led employment generation |
Flipkart’s logistics network now covers all serviceable pincodes in India, with special attention to underserved regions. Cities like Siliguri, Kundli, and Jakhar have emerged as key nodes in the festive supply chain.
📉 Comparison with Amazon India’s Festive Hiring
Flipkart’s announcement follows Amazon India’s declaration earlier this month of creating over 1.5 lakh seasonal jobs across its fulfillment centers, sort centers, and delivery stations. Both companies are ramping up operations to capture a larger share of India’s booming e-commerce market during the festive season.
| Company | Seasonal Jobs Created | Focus Areas |
|---|---|---|
| Flipkart | 2.2 lakh | Inclusive hiring, Tier 2/3 cities |
| Amazon India | 1.5 lakh | Fulfillment centers, sort hubs |
| Myntra (Flipkart-owned) | Speed delivery expansion | Dark-store model in Hyderabad |
While Amazon has emphasized its operational network, Flipkart’s strategy leans heavily on community engagement and inclusive employment.
📌 Conclusion
Flipkart’s creation of 2.2 lakh seasonal jobs ahead of The Big Billion Days 2025 reflects the scale and ambition of India’s e-commerce sector during the festive season. With a 10% rise in women’s hiring, expanded delivery infrastructure, and inclusive workforce initiatives, the company is setting new benchmarks for employment generation and social impact.
As competition intensifies and consumer expectations rise, Flipkart’s ecosystem-first approach—built on technology, training, and trust—positions it as a leader in festive readiness and responsible growth.
—
Disclaimer: This article is based on publicly available news reports and official statements as of August 26, 2025. It is intended for informational purposes only and does not constitute financial, legal, or employment advice.
