In an effort to reclaim its position in India’s competitive automobile market, Hyundai Motor India Limited (HMIL) has introduced a comprehensive sales promotion campaign titled “Hyundai Super Delight March.” The initiative, which offers steep discounts on several key models, aims to revive the automaker’s sales following a drop to fourth place in domestic retail passenger vehicle sales in February 2025.
Discount Details
The campaign brings attractive offers to prospective buyers, including:
- Up to ₹55,000 off on the Hyundai Venue.
- Discounts of ₹35,000 on the Hyundai Exter.
- Benefits of up to ₹50,000 on the i20.
- Price reductions of ₹53,000 on the Grand i10 NIOS.
These models, considered Hyundai’s core offerings for volume sales in India, have been struggling to keep pace with stiff competition in their segments. Interestingly, Hyundai’s flagship SUV, the Creta, does not feature in the discount list, but the company has launched new variants to cater to diverse customer needs. Dealers are also offering free accessories on slower-selling models to entice buyers.
Hyundai’s Statement
Addressing the campaign, Tarun Garg, Whole-Time Director and Chief Operating Officer of HMIL, said, “We believe in exceeding customer expectations by providing top-notch products with unparalleled value. Through these exclusive discounts and special rewards, we aim to empower everyone aspiring to own a Hyundai. We invite customers to drive home their favorite Hyundai car and take advantage of these exciting offers.”
Market Competition
Hyundai has long been a dominant player, ranking as the second-largest carmaker in India for years. However, rising competition from domestic automakers Tata Motors and Mahindra & Mahindra (M&M) has shifted the dynamics. Both companies, especially M&M, have gained significant market share by focusing on SUVs and aggressive product launches.
Latest data from the Federation of Automobile Dealers Associations (FADA) reveals Hyundai’s retail sales in February 2025 stood at 38,156 units, accounting for a 12.58% market share. In comparison, Mahindra & Mahindra achieved 13.15%, and Tata Motors secured 12.75%. Maruti Suzuki continues to lead the market with a dominant share of 38.94%.
Industry Slowdown
Hyundai’s slide in rankings comes amid a broader slowdown in India’s passenger vehicle market. February 2025 retail sales declined 10.34% year-on-year to 303,398 units, down from 338,390 units in February 2024. The market also saw a steep 35% drop in sales compared to January 2025.
Outlook
As Hyundai grapples with challenges from local competitors and an industry-wide downturn, the “Super Delight March” campaign reflects its commitment to regain momentum. With enticing discounts and additional perks, Hyundai aims to attract customers and strengthen its foothold in the Indian market.
