Apple Inc. is set to achieve a significant milestone in India, with projected iPhone sales expected to surpass the $10 billion mark this year. According to industry experts, the company’s revenue from iPhone sales could potentially exceed $11 billion, up from around $9 billion last year. This surge is primarily driven by the introduction of the new, affordable iPhone 16e.
*iPhone 16e: The Game Changer*
The iPhone 16e, an upgrade to Apple’s economic model, is designed to cater to users in emerging markets. It combines innovative flagship features with an affordable price, making it an attractive option for consumers. Similar to the iPhone 14 and the older SE models, the 16e aims to provide value to users from emerging markets.
*Analysts’ Insights*
Analysts at market research firm International Data Corp (IDC) reported that Apple sold approximately 12 million iPhone units in India last year. While this number is lower than sales figures for manufacturers like Vivo and Samsung, Apple’s higher average price point makes it the highest-selling brand in India. Experts predict that Apple might sell around 15 million iPhone units this year, further boosting revenue.
*iPhone 16e Specifications and Features*
The iPhone 16e boasts a wide array of flagship features, including:
– 6.1-inch XDR OLED display
– Aerospace-grade aluminum frame and glass back
– Available in white and black color options
– New C1 modem for seamless connectivity
– 8 GB of internal RAM for smooth operation with Apple Intelligence
– Action button, Face ID, and USB-C port for charging
In India, the iPhone 16e is priced at:
– Rs 59,900 for the 128 GB variant
– Rs 69,900 for the 256 GB variant
– Rs 89,999 for the 512 GB variant
Official sales of the iPhone 16e are set to begin on February 28, potentially increasing Apple’s market share in the country.
*Manufacturing in India*
The iPhone 16e will be manufactured in India, which may lower production costs in the long term and enhance the company’s presence in the nation. This move aligns with Apple’s strategy to localize production and cater to the growing demand in the Indian market.
As Apple continues to innovate and expand its product offerings, the iPhone 16e is poised to be a major driver of growth, helping the company achieve new milestones in India’s competitive smartphone market.
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