Zepto Faces User Decline Amidst Aggressive IPO Push and Rising Marketing Spend
Quick-commerce leader Zepto experienced its first-ever contraction in its monthly user base during March, despite the company significantly ramping up its marketing expenditure to fuel growth. This shift occurs as the Mumbai-based startup officially moves forward with plans for an ₹8,010 crore initial public offering (IPO), signaling a critical juncture in the hyper-competitive Indian instant…
